Hi, I'm Ivana
I'm a Senior Product Designer and UX Generalist with 8+ years of experience turning complex chaos into intuitive digital products. From scaling Fintech and Web3 platforms to streamlining HR Tech and Agritech data, I've spent my career bridging the gap between user needs and engineering reality.
My design philosophy centers on understanding the problem deeply before proposing solutions. I believe the best design work happens when you're curious about the business context, empathetic to user needs, and pragmatic about constraints.
I'm particularly drawn to challenges at the intersection of technology and human behavior—whether that's designing trustworthy interfaces for on-chain transactions, creating gamification systems that feel rewarding without being manipulative, or visualizing complex data in ways that enable better decisions.
What sets me apart is how I build. I’ve traded traditional handoffs for a high-velocity "vibe coding" workflow. By integrating Cursor, Lovable, v0, and Claude Code directly into my design process, I move from a Figma concept to a functional, buildable prototype in hours.
Currently seeking opportunities at mid-stage and growth-stage companies working on interesting problems in Web3, fintech, or SaaS.
Where I've Worked
2023 – Present
Senior Product Designer
Thales Markets
Leading product design for Web3 betting and gamification platforms.
2022 – 2023
Product Designer
Reward
Designed merchant-facing tools for B2B/B2C financial rewards platform.
2020 – 2022
Product Designer
Freelance
Worked with startups across fintech, gaming, and e-commerce.
Tools & Specializations
Design
- Figma
- Principle
- Framer
- After Effects
Research
- Maze
- UserTesting
- Hotjar
- Mixpanel
Prototyping
- Figma Prototyping
- Origami Studio
- ProtoPie
Specializations
- Web3 UX
- Data Visualization
- Gamification
- Growth Design
What Others Say
“Ivana has an exceptional ability to translate complex requirements into elegant, user-friendly designs. Her work on our gamification system directly contributed to our retention metrics.”
“One of the most strategic designers I've worked with. She doesn't just make things look good—she understands the business context and designs for outcomes.”
A Few Personal Notes
Outside of design, I'm fascinated by behavioral economics and the psychology of decision-making—books by Kahneman and Thaler have shaped how I think about design. I'm also an avid sports fan (which made working on Overtime particularly fun), and I spend my free time exploring new coffee shops and failing at various hobbies I pick up and abandon with enthusiasm.